MOO Store
South-East Asia
Global
South Korea
Register
Overview
MOO Store brings your games to millions of South-East Asian players and opens access to major payment channels in a region that was hard to monetize because of low credit card penetration.
What makes MOO Store different:
  • A boutique store dedicated to fostering a healthy gaming community by promoting quality titles from all types of developers
  • Comprehensive South-East Asia payment aggregator (reach out to over 90% of South-East Asia gamers through multiple payment channels via Cloud Moolah);
  • Secure and safe transactions between developers and players based on blockchain technologies, without any 3rd-party involvement
  • Indie friendly content curation, with a social layer focused on the gamer community
  • Assistance from South-East Asia’s publishing experts (in terms of localization, game operations, etc).
Visit https://www.cloudmoolah.com/moostore for more information.
With Catappult you can reach hundreds of millions of users in Aptoide, Cherry Mobile, and Multilaser, with a single APK and a single account. Benefit from search prioritization for your app and having your app featured. Get at least 81% of the in-app revenue.
Catappult is a platform and software owned by Aptoide and based on the AppCoins blockchain open protocol. Blockchain is changing the way users interact with games and how games are distributed. Join IGG, NetEase, GTarcade and more than 5000 Android developers that are already leveraging the transparency of blockchain and AppCoins technology to unleash their games and apps. Benefit from the growing number of app stores and OEMs building the future of the app economy.
Catappult features a blockchain-based user acquisition model; its proof-of-attention (PoA) algorithm reduces the risk of fraudulent traffic. You pay only if a new user installs and uses your app for at least 2 minutes. In addition, 85% of your acquisition investment goes to the users through AppCoins rewards, so they are encouraged to spend. PoA boosts your user acquisition effort by eliminating most of the limitations of the CPI/CPM models.
Through UDP, developers are entitled to our weekly incentive program with rewards of up to 125,000 AppCoins.
Learn more on https://catappult.io/
About AppCoins: https://appcoins.io/
ONE store was born by consolidating the app stores of the three biggest telcos (SK Telecom, KT and LG Uplus) and the biggest internet company (Naver) in Korea. To achieve universal availability on mobile devices, the storefront is preinstalled on every Android handset provided by all three major local telecoms and reaches more than 90% of Korea’s mobile users.
Through ONE store, your game is able to connect with 49M users and 200K monthly paying gamers including high ARPPU ($200/month). Developers will get 80% of the in-app purchase revenue share by default, and we allow any 3rd-party payment method to developers.
ONE store uses various discount schemes (telecom membership discount, daily coupons, etc.) to encourage users to enjoy games and provides almost all types of local payment methods, including Culture Cash and OK Cashbag.
ONE store occupies 40% market share of the top 100 game titles selling among major markets in Korea, on average. Also, by selling on ONE store, 20% to 27% of incremental revenue and profit can be generated respectively.
FAQs
What revenue share terms does MOO Store offer?
Developers get 70% of the revenue generated from in-app purchases.
Which countries does MOO Store cover?
South-East Asia in general; key countries are Malaysia, Singapore, Thailand, Vietnam and Indonesia.
How do I get paid?
Find your monthly revenue report in the CloudMoolah developer console within 10 days of the end of the previous month. You will be paid within 60 days of the day your report was posted. Your bank account information is captured when you first register to the CloudMoolah console.
How many users does MOO Store have?
MOO Store is launching in South-East Asia in March 2019 – it’s the fastest-growing region globally with a population of over 650M. It’s a great opportunity to be at the front line of MOO Store’s user acquisition and marketing efforts.
Which currencies does MOO Store use?
The local currencies of countries where users access MOO Store from. However, you need only submit your IAP prices in USD.
What data privacy laws does MOO Store comply with?
CloudMoolah and the MOO Store abide by Singaporean law.
What kind of games does the MOO Store accept?
MOO Store welcomes games of all genres. However, refrain from posting:
  • Inappropriate content, such as sexually explicit content, hate speech, excessive violence, content that lacks sensitivity to sensitive events, bullying and harassment, etc.
  • Gambling content (however, content that meets certain requirements is acceptable; contact Developer Relations if you are unsure)
  • Content that infringes 3rd parties' intellectual property rights
What are MOO Store’s game metadata requirements?
If your assets don’t match the below guidelines, the UDP console will resize your visuals so they meet the requirements and can be submitted gracefully.
  • Game icon
    • 512x512, png or jpg
  • Screenshots
    • any aspect ratio
    • width in pixels: minimum 384, maximum 1280
    • height in pixels: minimum 640, maximum 800
    • png or jpg, ideally under 2MB, strictly under 5MB
  • Game banner
    • used for editorial features + as video thumbnail
    • aspect ratio 2:1, target 1024x500
    • png or jpg, ideally under 2MB, strictly under 5MB
  • Game trailer video
    • must be an mp4 file (maximum 20MB)
Which languages does MOO Store operate in?
English is essential and required. Simplified Chinese is an advantage in most territories. Nice to have: Indonesian, Thai, Vietnamese.
Does MOO Store have a beta environment?
Yes. You will be able to submit your game to this environment and send private download links to your beta users.
Does MOO Store support premium (pay to download) games?
No, not at this stage.
Can I submit multiple APKs for the same game?
No, only a single APK per game at this stage.
Does MOO Store accept games with OBB files?
Yes, submit them along with your APK. The UDP console has a dedicated field for OBB files.
Does MOO Store support device whitelists or blacklists?
No, not at this stage.
How do I access the CloudMoolah developer console after I register via UDP?
Go to https://dev.cloudmoolah.com and sign in using the Unity button.
How many users does Catappult have?
Catappult reaches 250M unique users in all countries. Catappult has 45M monthly active users (MAUs) and generates 500M downloads monthly.
What revenue share terms does Catappult offer?
Developers get 81% of the revenue generated from in-app purchases.
Which Android app stores does Catappult cover?
Aptoide (global Android app store), Multilaser (OEM app store, Brazil), and Cherry Mobile (OEM app store, Philippines), with more coming soon.
How do I get paid?
All payments will be instantly credited to your Catappult wallet. Blockchain brings transparency to distribution, and all details will be available in a public ledger and on your Catappult dashboard.
So, do I need a Catappult wallet to get paid?
Yes. A wallet will be created when you register. Payment will be in AppCoins (APPC) based on the USD amount you are owed. You will be able to withdraw your balance anytime and convert this amount to USD or other currency.
What currency am I paid in?
Catappult uses AppCoins (APPC) for all transactions. All in-app purchases are transferred to your Catappult wallet in APPC. This happens within just a few minutes of each purchase. You can withdraw the APPC anytime and use one of the world top exchanges such as Binance or Huobi to convert your APPC to other coins or fiat currency. We will soon provide a service within Catappult to make this process faster and simpler.
Do I have to set IAP prices in AppCoins?
No. IAP prices are automatically converted from USD to APPC on an hourly basis. However, if you want to set your IAP prices in APPC, you can do so in the Advanced section before submitting your game.
How can I invest in promoting my game with Catappult and increase user acquisition?
Catappult is proposing a new approach to paid user acquisition within its app stores based on a proof-of-attention (PoA) algorithm and blockchain technology. This enables more transparency and reduces fraud in advertising campaigns. UDP integration with Catappult supports PoA campaigns.
You can also use other advertising platforms such as Facebook to acquire users. Games will have a unique link that can be set as the destination of a user acquisition campaign.
How can I use Catappult's user acquisition method?
If your game is repacked and submitted to Catappult via UDP, the Catappult user acquisition method will be readily available for your app. You need only use Catappult’s developer console to set and launch your campaigns: https://dev.catappult.io/.
Which currencies does Catappult use with its users?
The local currencies of countries where users access the service from. However, you need only submit your IAP prices in USD. Control over local pricing will be added soon.
What kind of games does Catappult accept?
We accept all games that comply with our Terms of Service.
What data privacy law does Catappult comply with?
Catappult abides by European Union laws and specifically the General Data Protection Regulation (GDPR).
What are Catappult’s game metadata requirements?
If your assets don’t match the below guidelines, the UDP console will resize your visuals so they meet the requirements and can be submitted gracefully.
  • Game icon
    • 512x512, png or jpg
  • Screenshots
    • any aspect ratio
    • width in pixels: minimum 384, maximum 1280
    • height in pixels: minimum 640, maximum 800
    • png or jpg, strictly under 5MB
  • Game banner
    • used for editorial features
    • aspect ratio 2:1, target 1024x500
    • png or jpg, strictly under 5MB
  • Game trailer video
    • must be a YouTube link
Which languages does Catappult operate in?
English is required, but we support other languages, including Arabic, Bengali, Bulgarian, Burmese, Dutch, Finnish, French, Georgian, German, Greek, Hindi, Hungarian, Indonesian, Italian, Japanese, Malay, Marathi, Persian, Polish, Portuguese (BR), Portuguese (PT), Punjabi, Romanian, Russian, Serbian, Simplified Chinese, Spanish, Thai, Turkish, Ukrainian, Vietnamese.
Which countries does Catappult reach?
All countries.
Does Catappult have a beta environment?
No. Your games are submitted directly to Catappult for review and publishing.
Does Catappult support premium (pay to download) games?
No, not at this stage.
Can I submit multiple APKs per game?
No, not at this stage.
Does Catappult accept games with OBB files?
Yes, submit them along with your APK. The UDP console has a dedicated field for OBB files.
Does Catappult support device whitelists or blacklists?
No, not at this stage.
What is Catappult’s policy regarding piracy and intellectual property rights infringement?
Catappult is deeply committed to the respect of intellectual property rights regarding your games or content. If you detected that your apps or IP are being distributed through Catappult without your permission, please contact us atabuse.report@catappult.io.
How do I access the Catappult developer console after I register via UDP?
Go to https://catappult.io/login and sign in using the Unity button.
How many users does ONE store have?
In ONE store, there are 47M users and 17M monthly active users with 2M paying users per year in the game category. The number of users includes high ARPPU gamers who spend an average of $200 ARPPU/month.
What revenue share terms does ONE store offer?
Developers get 80% of the revenue generated from in-app purchases or premium game sales.
What kind of devices can ONE store client support?
Over 165 types of Android devices in Korea support ONE store client. That means we cover almost all the Android devices that are officially released by Korean operators. You can find a full list of supported devices under “Apps > Register App > New APK”.
How do I get paid?
International sellers need to submit a payment request. You can request payment when the total cumulative amount is more than 100,000 KRW; the form is available from the 15th to the 25th of the month following the month for which payment is being requested. Sales are calculated monthly starting the 1st of the month, and amounts are finalized by the 15th day of following month. You can find more details about payments here.
Do I need a Korean bank account to get paid?
For overseas developers, a Korean bank account is not necessary. However, after verifying the new bank account, you are required to send a copy of the bank account statement and your ONE store Developer Center ID to devhelper@onestore.co.kr. When the cumulative amount is over 100,000 KRW, we issue an invoice that is available for you to view from the15th to 25th of the month. When we confirm that you requested payment, the payment is made at the end of the given month.
What currency am I paid in?
Currently, only South Korean won (KRW) is supported.
How does your rating system work?
The developer should provide a game age rating for each game using the simple automated survey provided by ONE store. If the game is rated as Adult, additional approval from the GRAC (Game Rating and Administration Committee) is necessary. The automated game age rating service will be available from June 28, 2019.
Which languages does ONE store operate in?
Currently, One store supports Korean and English..
Which countries does ONE store reach?
South Korea.
Does ONE store support premium (pay to download) games?
Yes.
Can I submit multiple APKs per game?
No, not at this stage.
Does ONE store accept games with OBB files?
Technically, no, but UDP takes care of it. Upload your OBB files to the UDP console, and UDP repacks them into the final APK so that ONE store receives a single APK.
Do I have to set IAP prices in KRW?
No, you do not need to set prices in KRW. UDP will convert prices to local store currency automatically. The last digit of the converted price will be rounded up (e.g.), 12345 won will be 12350 won).
What kind of games does ONE store accept?
Generally, there is no restriction. However, Adult only games must be rated by the South Korean government. Please check with the Game Rating & Administration Committee (GRAC) for more details.
What data privacy law does ONE store follow?
According to the Personal Information Protection Act of South Korea, users need to agree to the collection, purpose and retention period of their personal information.
What are ONE store’s game metadata requirements?
Please check the ONE store Developer Center for details.
Does ONE store support device whitelists or blacklists?
It depends on the game developer’s requirements based on runtime environments. Also, some devices will not be supportable. You can check supported devices when you register your game on ONE store.
What is ONE store’s policy regarding piracy and intellectual property rights infringement?
The Terms of Services of the ONE store developer console states that a developer must not infringe on another’s intellectual property . If a property owner reports that a product is being sold without their permission, ONE store will suspend all sales of that product immediately.
How do I access the ONE store developer console after I register via UDP?
You can access the ONE store developer console directly at any time.